Guy Yalif & Clique Studios Present: The Case for Experimentation in a Post‑AI World

Event

Join us for a one-of-a-kind, in-person workshop created specifically for marketing executives including CMOs, VPs, and Senior Directors who are ready to rethink how their websites drive growth.

Hosted in partnership between Webflow and Clique Studios, this event features Guy Yalif, Webflow’s Chief Evangelist, leading an interactive session on how today’s most forward-thinking brands are transforming their websites into dynamic growth engines optimized for AI discovery, personalization, and experimentation.Through real-world examples, expert insights, and hands-on exercises, you will walk away with a clear roadmap to:

Align your website with modern discovery channels such as AI and voice search
Personalize user experiences to increase engagement and retention
Test, learn, and iterate rapidly using no-code experimentation powered by Webflow Optimize

Monday, November 10, 2025
3:00 - 5:00PM

Taste 222 Mixology
222 North Canal Street Chicago, IL 60606

Attend the Workshop

Agenda

3:00 - 3:30 pm

The Case for Experimentation in a Post‑AI World

Lead by Webflow Chief Evangelist, Guy Yalif

3:30 - 4:00 pm

Q&A Interview on Today’s Digital Trends and Tactics

Lead by Ted Novak, Managing Partner of Clique Studios

4:00 - 5:00 pm

Open discussion and happy hour

Let’s continue the conversation with apps and drinks!

Featuring

Guy Yalif

Chief Evangelist,

Webflow

Guy Yalif is a B2B marketing executive with over 20 years of experience helping marketers use AI to drive revenue on websites and across digital advertising. Currently Webflow's Chief Evangelist, Guy has been a marketing leader at Twitter, BrightRoll, Tradeweave, Yahoo, and Intellimize. He has been a part of four successful exits and was cofounder and CEO of Intellimize. He was also an aerospace engineer and made the oh-so-typical journey from there to CMO.

Ted Novak

Partner & Managing Director

Clique Studios

Ted Novak is a co-founder of Clique, an award winning digital design and development agency based in Chicago. With over two decades of experience at the intersection of strategy, design, and technology, Ted helps organizations innovate through digital. Before founding Clique, Ted held a senior management role at West Monroe Partners, leading teams that delivered enterprise solutions across healthcare, M&A, and business transformation. Prior to that, he designed and developed technology platforms for ABN AMRO, including one that still processes over $1 billion in international securities payments annually.

Turn Insights into Impact

Learn how marketing teams can drive measurable conversion growth and continuously improve user experiences without relying on developer resources. In addition to the workshop, you will have the opportunity to connect directly with Guy Yalif and the Clique Studios strategy team to explore how these strategies can be applied to your organization’s digital roadmap.

Seats are limited. Reserve your spot today to join Chicago’s most innovative marketing leaders.

*By registering for this event, you agree to receive communications from Clique Studios and Webflow.

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